Opening Context
You can deploy the most sophisticated firewalls, endpoint detection, and zero-trust architecture money can buy — and a single convincing phishing email can bypass it all. Social engineering — the manipulation of people into performing actions or divulging confidential information — remains the most successful initial attack vector for cybercriminals. And it's only getting more effective.
AI-generated phishing emails are now grammatically perfect and contextually relevant. Deepfake audio and video are being used for CEO fraud and business email compromise. Attackers research their targets on LinkedIn and social media, crafting personalised pretexts that are increasingly difficult to distinguish from legitimate communication.
At Trufe, we help organisations address the human element of cybersecurity — not with once-a-year compliance training, but with sustained, measurable programmes that genuinely change behaviour.